Hello, I’m Seçkin, the Product Director at FowCRM. I’ve been working for a long time on positioning B2B software products in the market in a way that meets the needs of customers. Today, I will talk to you about why using a CRM solution is important.

Why Should You Use CRM?

CRM software is an integrated application group that collects, stores, and interprets customer data, usually provided through the cloud. Examples of these applications include sales, marketing, post-sales processes, and service desk. CRM software provides a common platform, especially for sales and marketing teams, to better understand customers, reach new potential customers, close sales, and prioritize tasks. The goal is to elevate customer interaction and experience.

For a sales representative, one of the most important sales tools is CRM software. CRM software allows sales representatives to focus more on customers and potential customers, leading to more sales and creating more loyal customers. A fully integrated, cross-functional CRM solution provides significant advantages for businesses of all sizes.

Signs that indicate you need a CRM system:

A CRM system helps you smartly store and manage customer information and increases the number of potential customers, assisting your marketing team in finding new customers faster. It supports your sales teams in completing more deals quickly and efficiently. Additionally, it enhances customer services. For example, by adding customer data to your customer service software, your contact center employees can meet customers’ needs more engagingly, productively, and efficiently.

So, when do you need a CRM? Let’s look at a few situations together:

1 – Sales are a struggle.

If your company is currently struggling to maintain or grow in the market, investing in an integrated CRM solution might be necessary.

A CRM can analyze, and prioritize your sales potentials, allowing your sales team to focus on opportunities likely to close, providing quick and efficient responses to customers.

2 – Creating customer profiles is challenging.

If you don’t have accurate customer data, all you can do is guess. This situation imposes a significant burden in terms of both time and cost. CRM software helps identify the correct customer profile, enabling marketing and sales teams to target the right channels.

 3 – Issues in customer services!

Are you having trouble turning your customers into loyal ones? Is your call center’s processing time too long? Can’t you keep track of communication with customers? Are you unaware of customer success team activities? Then it’s time to invest in a good CRM. Ensure that your CRM solution can integrate with call center tools, track verbal and written communication, and allow you to see all customer success team activities.

4 – Marketing and sales departments lack collaboration!

A good CRM solution can be a gathering point for all types of information since it can hold any kind of information. The lack of collaboration between departments is one of the main reasons for customer dissatisfaction and insufficient focus on opportunities.

Aligning business processes between sales, customer service, marketing, and even some back-office roles (such as billing, inventory, or logistics) is a challenging task. Without establishing proper collaboration, reaching loyal customers becomes quite difficult.

However, if all components of a CRM share a common data model, all employees can access, use, and add data. They can work collaboratively and share forecasts, potential sales, issues, and purchase history.

5 – Customer loyalty…

You don’t want your best customers to feel unappreciated. But if you don’t know who your customers are, this becomes difficult. A proper CRM tool can feed any employee who interacts with the customer face-to-face with the right incentives and can nurture them to increase customer loyalty.

6 – Forecasting and reporting are challenging.

If reports are still being produced by downloading data into spreadsheets, it takes too long to create them and they are likely to be inaccurate. Incorrect reports lead to erroneous planning and forecasts. Time-consuming administrative tasks hinder what your sales team should be doing – selling. A good CRM system keeps data in a central, easily accessible place and facilitates accurate, real-time reporting and forecasting.

In summary, a good CRM…

  • Increases your sales
  • Allows you to know your customers better
  • Enables more efficient operation of sales, marketing, and customer satisfaction units
  • Sadık müşteriler yaratmanızı

And brings many more benefits to your business.

Stay well…